Newlook Industries Corp
News

JUL 17, 2007 -- New executive and board appointments announced

Toronto - Newlook Industries Corp. ("Newlook") (TSXV: NLI), is pleased to announce a number of executive and Board changes that are effective immediately, subject to regulatory approval.

John Simmonds is appointed to the positions of President and Chief Executive Officer. He has also been named a Director to the Newlook Board. Mr. Simmonds has a 40-year track record in the telecommunications sector. He has extensive experience in building teams, operating systems, and distribution networks. He is currently Chief Executive Officer and Chairman of Wireless Age Communications Inc. ("Wireless Age"), a telecommunication services and distribution company, that Newlook recently attained control of as reported in a press release dated July 5, 2007. Mr. Simmonds previously served as President, Chief Executive Officer and Director of Newlook from September 2005 to February 2007.

Gary Hokkanen will assume the position of Chief Financial Officer. Mr. Hokkanen is a Certified Management Accountant with over nine years experience in public company financial management. He has served as Chief Financial Officer of Wireless Age since May 2003.

Allen Cowie has been named a Director to the Newlook Board. He is a Certified Management Accountant with more than 20 years experience in developing retail and technology based companies. As the current President of Wireless Age's retail and wholesale divisions, Mr. Cowie is responsible for the operation and growth of the continuing businesses of Wireless Age. Prior to joining Wireless Age in July 2000, he held senior management and executive positions with several companies.

Concurrent with the abovementioned executive appointments, Gerald Merovitz is resigning as President, Chief Executive Officer and Director, electing to focus on other business interests. During his tenure, Mr. Merovitz was instrumental in the company's move to exit the VoIP-based long distance services business, entering the wireless retail distribution business and in securing a controlling position of Wireless Age.

Additionally, Jason Moretto resigns as Chief Financial Officer, effective immediately. Mr. Moretto will assist management through a transition period and will continue to serve on the Board of Directors.

Brian Cato has resigned as a Director of the Newlook Board. Management wishes to thank Mr. Cato for his contribution to the Board.

Newlook Industries Corp., headquartered in Toronto, Ontario is a publicly traded company listed on the TSX Venture Exchange. For more information please call (416) 216-8659 or refer to www.sedar.com.

The management of the company, who take full responsibility for its content, prepared this press release. The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. This press release contains forward-looking statements relating to future events and results that are based on Newlook's current expectations. These statements involve risks and uncertainties including, without limitation, Newlook's ability to successfully develop and market its products, consumer acceptance of such products, competitive pressures relating to price reductions, new product introductions by third parties, technological innovations, and overall market conditions. Consequently, actual events and results in future periods may differ materially from those currently expected.

For more information contact:

John Simmonds
Chief Executive Officer
Newlook Industries Corp.
Telephone: (416) 477-5656, Ext. 301
Newlook Industries
Copyright © Newlook Industries Corp.